Facebook has always been one of the most cost efficient social advertising platforms, but to get the most of it you really need to stop ‘Boosting’ posts, and start creating posts in the ads manager.
Impact of Covid-19 on Social Media Usage
Covid-19 has had a dramatic impact on our daily lives, behaviours and media consumption. Overall media consumption is on the rise with live TV, Social Media and Video Streaming all seeing the largest increases. For example studies show that 78% of all 18-24 year olds are spending more time on Social Media, and this trend continues all the way through to older audiences, with 44% of over 55s spending more time on Social platforms.